Yum Yum Berry Bloom by Armaf is a charming floral fruity Eau de Parfum for women, designed for everyday elegance and effortless femininity. Bright, soft, and inviting, this fragrance blends juicy fruits with gentle florals and a smooth musky base, making it a favourite choice for UK women who enjoy fresh yet comforting scents. The fragrance opens with a playful burst of wild berries, cherry, orange, and bergamot, delivering a sweet and uplifting introduction that feels youthful and refreshing without becoming overpowering. This fruity opening creates a joyful first impression that works beautifully for daytime wear. At the heart, rose, white flowers, and vanilla unfold into a soft floral sweetness, adding warmth and a subtle creamy touch. The dry down reveals powdery notes, musk, and amber, leaving a smooth, elegant trail that lasts for hours. Yum Yum Berry Bloom is perfect for spring and summer, suitable for both casual days and relaxed evening occasions.